User acquisition and promotion assistant for solo indie mini-program developers
An indie developer built a fitness/yoga voice-timer mini-program and got real users, but struggles to acquire new users after paid promotion subsidies ended. He asks for alternative promotion channels beyond Xiaohongshu and Douyin. There is a clear gap: indie mini-program developers lack a structured way to find and execute low-cost promotion channels.
The problem
Solo mini-program developers with a working product hit a growth wall: paid ads stop being affordable after first-time subsidies end, organic posts on Xiaohongshu/Douyin get throttled or are hit-or-miss, and they have no systematic way to discover, test, and track alternative acquisition channels. They waste weeks posting manually with unpredictable results and no data on which channel actually converts.
What could be built
A promotion-playbook and channel-tracker tool for mini-program indie developers: it suggests low-cost acquisition channels (niche forums, vertical communities, short-video hooks, cross-promotion), provides templates for each channel, and tracks UV/retention per channel so developers can double down on what works and drop what doesn't.
Who it's for
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